Diploma in Marketing Studies (The Cyprus Institute of Marketing) (Λεμεσός)

In today’s dynamic business environment, managers all over the world are constantly being challenged to make the right decisions in as fast and efficient way as possible. It is becoming increasingly obvious that acting according to an outdated ‘rule of the thumb’ is inadequate in giving business people the desired results. Moreover, today’s managers are preoccupied with immediate results and their own compensation and advancement; they therefore fail to devise or propose unique corporate strategies specifically tailored to the political, social and economic developments in what is increasingly a changing business environment.