Postgraduate Diploma in Corporate Management and Strategic Planning (The Cyprus Institute of Marketing) (Λεμεσός)

Aims: - To understand how managers’ backgrounds and values affect their contributions to and views of policies and procedures; - To understand the impact of different management policies and practices upon various types of organisations and distinguish between effective and ineffective policies under differing circumstances; - To grasp how marketing and different functional areas of business (e.g. finance and production) are interrelated; - To understand both the theoretical and applied aspects of information decision systems for marketing management and to use various standard and special sources of data for analyses. A principal goal of using case studies in management education is to stimulate direct involvement in the process of finding, defining, and analyzing issues and problems which may be stated directly or merely implied in the case and developing recommendations and programs of the organization. Tackling real business problems is viewed as an excellent means of developing practitioners in the art of management.