MSc in Tourism Management | ALBA

The ALBA MSc in Tourism Management is designed to:

• Develop professionals equipped with the knowledge, skills and values required for a successful career in the national and international tourism industry.
• Assist small and medium sized tourism enterprises in acquiring the advanced professional managerial talent required in order to survive and compete in the global market.

This program is for:

• Entrepreneurs in tourism business.
• Members of family tourism business.
• Young professionals in hospitality, tour operators, travel agencies (air, land and sea), event and conference organizers, cruise makers, leisure and entertainment organizers.
• Real estate developers.

The program emphasizes the cross-cultural, moral, ethical, institutional and environmental issues in the management of tourism organizations, while covering all specialized functional and operational skills. Graduates of the program will be able to:

• Identify new trends and the requirements of the employers, and adapt and respond effectively.
• Provide outstanding service along international standards and manage successfully the complexities of tourism industry.
• Command the theory and practice in all aspects of running a tourism business: strategy, finance, marketing, operations, human resources.
• Contribute to the management and organization of: hospitality, travel, destination, event, conference, cruise, leisure and entertainment.
• Handle internal IT systems and online media channels necessary for digital marketing and operations.

ΔΙΑΡΚΕΙΑ ΦΟΙΤΗΣΗΣ: 1-2 years

ΓΛΩΣΣΑ ΣΠΟΥΔΩΝ: Αγγλικά

ΤΡΟΠΟΣ ΦΟΙΤΗΣΗΣ: Μερικής/Ολικής