Digital Marketing and Social Media - MA | City College

The advent of the internet has reshaped the business world. Understandably, the marketing practices have been affected radically. Those companies that are adopting digital and online tools are gaining a competitive advantage. This leads to an ever-increasing demand for marketing professionals with up-to-date knowledge in digital skills. The MA in Digital Marketing and Social Media, innovative in its conception and applicable in its context, aims at equipping students with such powerful skills. Students develop an analytical approach of any current practices and the critical ability to review, adapt, or even transform them.